Brand Marketing Tip Of The Day: The Importance Of Being Social

The advent of social media has led people to change their media consumption in a big way. A great number of people world over now turn to social media for news and increasingly use sites such as Facebook and Twitter to organise their lives. Studies show that customers who engage with brands over social media spend 20-40% more than other customers.
Products such as Social Sync can help brands reuse their owned and earned social media content from tweets and other social messages, turning them into display advertising.
Social media also offers one answer to the marketer’s dilemma of connecting consumers across device through user logins on each device. Marketers must use this data to their advantage by creating personalized messaging. It is also great to have a two way conversation with your consumer and get immediate insight and analytics that you can apply to other channels.